Clixflow
Clixflow
Style | Voice | Form writing
Embedded Files
Challenge
Challenge
Help users create their first project with Clixflow. Voice and tone guidelines not provided.
Solution
Solution
Engage the user by providing a short form to gather important data. This information will help us provide a personalized experience.
Determine the appropriate voice and tone.
Create a first-use empty state that helps the user begin creating their portfolio website.
Develop a pricing page that will help Clixflow increase their annual revenue.
Takeaways
Takeaways
Conversational and positive tone
Competitor research
Standard conventions help provide a positive experience
Understanding of real world metrics
Current screen
Current screen
Requirements
Requirements
Experience should be conversational
Questions should be as clear as possible
KPI- number of users that start a project
ARR (annual recurring revenue) goal of $50 million
Mockups
Mockups
Copy table
Copy table
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